Proximity commerce or proximity e-commerce is the possibility to buy digitally in stores or from producers we have close to home and therefore allows consumers to be able to access online even in small local businesses as well as retailers in large retailers.
A shopping experience that focuses on the human factor for the consumer and at the same time allows you to have the advantages of online shopping offered by the most important e-commerce.
An opportunity for small entrepreneurs who have the opportunity to create a system by collecting orders in a single platform, a “Glocal” micro marketplace to fully satisfy the requests of customers residing in neighboring areas and have the opportunity to also access new shares Moreover, unlike the big ones, the market can further customize the consumer shopping experience.
In fact, during the lockdown period, many local entrepreneurs felt the need to open an e-commerce due to the traffic restrictions caused by the pandemic and to offer new services such as click & collect (online order and withdrawal in the store) or click- drive & collect (by loading the order directly in the trunk of the car).
The new e-commerce will also be an advantage for small businesses that will be able to deliver their products using the logistics platforms of large e-commerce companies.
The emergency highlighted the need for a new consumption model which could be the answer not only to a temporary situation, but also for the future and to become a development opportunity for the local economy.
But in order to make this model structural over time, it is necessary to develop application technology, offer management and logistics today.