Free Google Shopping from mid-October 2020: concrete help to all Retailers and small and medium-sized businesses to find new customers without planning a paid advertising campaign.For merchants who already use the Merchant Center and ads, nothing changes substantially as the products in their inventory will be displayed automatically at no cost. For those who have never used this promotional tool, they will have to create their own product feed and start using the ads immediately without any bid setting, that is, the cost for each click.
The results within Google Shopping will be displayed simultaneously between organic results and paid results.Only difference is that the paid ads will be displayed at the top and bottom of the Google Shopping tab page, just like the standard results tab of Research
This important novelty announced during the pandemic aims to help all economic operators and technically support them in the online sales process by facilitating the meeting between supply and demand.
Paypal and google shopping partnership
Google Shopping currently redirects visitors directly to the ecommerce of online sellers to complete the purchase and payment process. With a view to improving the shopping experience, Google has announced a collaboration with PayPal that will allow users to directly conclude the purchase within Google Shopping.
Kodigit is at your side to implement this new process by supporting your company in the creation of your product catalog. Contact us for advice