Zalando will launch the “used” category in its eshop in Germany. The platform aims to position itself on the market as a “reference point in the world of fashion”. When the ‘Pre-Owned’ category is officially operational on Zalando.de in 2 months, customers will have to click on the category used (just like now they can do on categories like ‘Clothing’, ‘Accessories’ or ‘News’) and buy products from other Zalando customers. You will have the opportunity to filter certain products using ad hoc filters. Customers who want to sell their clothes and accessories, can upload the items to the site after registration and the platform will subsequently carry out a quality control before being put on sale. The eshop has not yet announced when the new service will also be operational in the rest of Europe.

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